"There is only one style – freedom".
Philippe Starck, One of the founders of YOO
Founded by international property entrepreneur John Hitchcox and one of the most creative and prolific designers Philippe Starck, YOO Worldwide is a property design brand that specialises in residential and hotel design offering the creative visions of world renowned designers Philippe Starck, Marcel Wanders, Jade Jagger, Kelly Hoppen, Steve Leung and the internationally acclaimed YOO Studio. YOO helps developers compete successfully through unique, inspiring design and branding and marketing. YOO's experience spans 49 different projects in 24 countries, throughout Asia, Africa, Australia, Europe, North and South America and the Middle East.
Hitchcox and Starck have created a winning formula that influences the way we live, bringing the otherwise unreachable designs of Starck, Jagger, Wanders, Hoppen and Leung to new homes and markets around the globe.
YOO has led the way in branded hotel and residential design projects which are now springing
up everywhere as fashion houses and major brands adopt strategies to capitalize on this growing market, fuelled by the design savvy purchaser.
In 1999, Hitchcox and Starck brought together a team of leaders in their fields to design residences with the ultimate aim of helping people to live better through good design. "YOO inspired by Starck" under the leadership of Philippe Starck, and "YOO Design Studio", headed by Mark Davison were the first design brands established, followed in 2004 by Jade Jagger and her design partner Tom Bartlett with "Jade Jagger for YOO". In 2008, YOO expanded its global creative partnerships with innovative Dutch designer, Marcel Wanders and "Wanders & YOO", and in 2009 famed British designer Kelly Hoppen MBE followed with "Kelly Hoppen for YOO". April 2013 saw further diversification of the YOO design offering with Asian design powerhouse Steve Leung joining as Creative Director of "Steve Leung & YOO".
Starck on Leontievsky Mys